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All-Star Awards


Hunter's Victory App


Burdened by a booth bursting with displays, Christine Sionne, CTSM, helps devise a new stand design and corresponding app that solve her product-related predicaments, increase demo opportunities, and grow leads by 100 percent over the course of two years. >> full story

The Greatest Show on Earth


Despite a slashed budget, Frank Jones develops an experiential exhibit inspired by the circuses of yesteryear that results in more than 200 contracts being signed at the show. >> full story

Biogen Invests in Education


Joelle McCaslin leads Biogen Inc. in a bold new direction by emphasizing education over sales at an annual neurology medical congress, yielding a 314-percent increase in leads. >> full story

Booth-Traffic Building Blocks


Eager to make her skills and presence known at a new company, Elizabeth Thomas uses Legos and comic-book-inspired caricatures to engage with introverted attendees, and in the process builds event-related revenue by nearly 600 percent. >> full story

EXHIBITOR Magazine's 22nd Annual All-Star Awards


Honoring the Individual Accomplishments of Exhibit and Event Managers. >> full story

Flying High


Charged with surpassing her spectacular debut at the International Consumer Electronics Show in 2018, Jenna Harris of Bell Textron Inc. achieves liftoff with a flying car and a soaring strategy at CES 2019 that racks up more than 1 billion online impressions. >> full story

Traffic Control


To prevent the potential chaos of 27,000 guests trying to navigate through hundreds of sessions, exhibits, keynotes, and more at Cisco Live 2018, Kelly Briley harnesses artificial intelligence to create an all-seeing, all-knowing guide. >> full story

Try Again


To turn wary buyers into hands-on demo participants, Tracy Collins elevates the engagement factor in Huber Engineered Woods LLC's exhibit, ultimately tripling the percentage of qualified leads. >> full story

EXHIBITOR Magazine's 21st Annual All-Star Awards


Honoring the Individual Accomplishments of Exhibit and Event Managers. >> full story

Flying the Friendly Skies


Kassidy Gala Carpenter pilots a colossal pavilion for World Fuel Services Corp. that skyrockets attendance by 25 percent and lands renewal agreements with next year's co-exhibitors in record time. >> full story

John Deere's Silo of Savings


Rachelle Thibert reaps $250,000 in transportation-related savings for John Deere by focusing more on attendees' in-booth experiences and less on filling her exhibit with shiny, new farm equipment. >> full story

Introductory Events


Using smart marketing principles and three inexpensive events, Marcia Deem, CTSM, helps launch an existing product to a group of new prospects. Her trust- and awareness-generating initiatives produced more than $400,000 in revenue and an average return of $7 for every dollar spent. >> full story

Connecting to the Masses


Program manager Ashley Massone delivers a four-part solution to assimilate new Cisco Live attendees, 98 percent of whom promise to spread the good word about the event among their peers. >> full story

Extreme Makeover: Technology Edition


Beth Clark transforms an off-brand exhibit program into an engaging and professional high-tech experience for CenturyLink Inc., thereby increasing leads by 132 percent and retaining visitors' attention for an average of 20 minutes. >> full story

Working it Out


Melanie Swanson, CTSM, controls costs and maximizes attendee interactions with an innovative and cost-cutting design solution for Matrix Fitness that showcases more products in less space. >> full story

Built By Design


Vicki Frye positions Ply Gem Industries Inc. as a one-source solution for all home builders' needs, and doubles booth traffic at the company's largest trade show in the process. >> full story

Landscape Artist


To update his exhibits in the face of changing customer needs, James Messina revamps them in a vintage style with his bare hands and hauls in a 400-percent increase in leads. >> full story

The 20th Annual All-Star Awards


Honoring the Individual Accomplishments of Exhibit and Event Managers >> full story

The 19th Annual All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

Recipe for Success


By centralizing key trade show and event-marketing processes for Sysco Corp.'s 98 U.S. operating companies, Bill Goetz boosts show impressions by more than 200 percent. >> full story

Stronger Together


Chris LaRoy brings together a diverse portfolio of Cox Automotive Inc. brands to generate record booth traffic and close 35 contracts. >> full story

The Booth that Teamwork Built


Caught up in the tumult following a merger, WestRock Co.'s Diana Hunter reaches across the corporate aisle to create an exhibit whose success unites her company. >> full story

A Thirst for Knowledge


Gatorade brand's Rachel Nimmons serves up a high-tech, interactive attendee journey that attracts more than half of all show attendees and engages them for an average of almost 26 minutes. >> full story

The 18th Annual All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

IBM's Three-In-One Event


Colleen Bisconti merges three learning events into one mega meeting and puts International Business Machines Corp. on cloud nine. >> full story

Health Club


Sarah Jacobs' organized approach to event planning and her ability to hit the ground running leads to a 400-percent increase in attendance for a series of inaugural, salon-inspired events. >> full story

Center of Attention


To energize Minitab Inc.'s anemic exhibiting approach, Dana Tilghman, CMP, CTSM, creates a client-centric speaker program that boosts leads by 50 percent and her budget by 25 percent. >> full story

Ingredients for Engagement


Kelly Noonan transforms a dine-and-dash scenario into an educational tasting tour at the Institute of Food Technologists show. In doing so, she helps food-ingredient manufacturer Tate & Lyle PLC increase leads by nearly 400 percent in the program's first year. >> full story

Musical Legacy


Universal Audio Inc.'s Dan Fulop devises an authentic recording-studio display that helps boost leads and Twitter mentions by 73 and 50 percent, respectively. >> full story

Formula for Success


Faced with a flat budget and a trade show city with sky high ancillary costs, Kathleen Gunderson, CTSM, makes calculated cuts to her exhibiting formula and achieves a 66-percent increase in highly qualified leads. >> full story

The 17th Annual All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

Going Global


By creating centralized communications and streamlining global exhibiting efforts between nine divisions, Tina Kruse unifies FMC Technologies Inc. and saves it more than a million dollars in the process. >> full story

Atmel's Road Map


Tasked with increasing face-to-face interactions with customers across North America, Atmel Corp.'s Donna Castillo takes to the open road with a mobile tour that reaches more than 9,000 clients and prospects. >> full story

Mindbody's Bold Move


After cranking out an ultra successful exhibit-marketing program in 2011, Noelle Luchino Feist delivers a repeat performance - devising a Bold-themed campaign that exceeds all goals and prompts Mindbody Inc. to adopt the concept company wide. >> full story

2014 All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

International Identity Crisis


Developing a brand guidebook and crisscrossing the globe to create buy-in helps All-Star Award winner Terrence Young unify a fragmented global giant and cut corporate graphics design and production costs by nearly 90 percent. >> full story

Chevron's $900 Question


Carrie Jewkes and Angi Schoolcraft use a single key message and an in-booth activity to net more than 1.2 million impressions for Chevron Lubricants. >> full story

Band Awareness


Stripped of traditional marketing tools and plagued by show-management regulations, Judy Volker carves out a survival strategy that exceeds lead expectations by 49 percent and blows behemoth brands out of the water. >> full story

Road Shows & Random Acts of Kindness


Stephen Cherry drives Amway Corp. on a nationwide mobile tour with free samples and random acts of kindness - and steers the company to 430,000 deep engagements and a 60-percent surge in favorability. >> full story

Lost in Acquisition


Thomson Reuters Corp. retools its exhibit program with help from Deanna Aamodt, the company's global event project manager. Her solutions reduce annual program costs by $100,000. >> full story

2013 All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

Bayer's Drop Shot


Jerry Samuels, manager of conventions, uses high-speed water-drop photography to remedy Bayer HealthCare's lagging leads at the 2011 Radiological Society of North America Show. >> full story

Talk of the Town


David Althaus, manager of events and promotions for John Deere Construction & Forestry Co., engineers a peculiar product launch that nets 1 million fans and followers. >> full story

Rock-Star Results


Using research, creativity, and a clever play on words, Jan Aument, CTSM, created a sponsorship opportunity that turned construction crews into rock stars and a lagging trade show program into a rock legend with a 51-percent increase in the number of leads gathered. >> full story

In the Game


Honeywell Safety Products' Corri Glydon scores with a sports-themed promotion that engages and entertains attendees for a game changing 30 to 45 minutes. >> full story

The 14th Annual All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

Medtronic's Marketing Machine


Sue Huff consolidates Medtronic Inc.'s exhibit empire with surgical precision, resulting in cost savings and increased program efficiency. >> full story

The Value of Visitors


To save her exhibit program from being cut, Laura Garland of Moen Inc. relies on math, metrics, and measurements to prove the value of exhibiting to upper management. >> full story

A Delightful Detour


Faced with various roadblocks that left him without an exhibit at a key show, Jabra Corp.'s Jeff Duchesne stays on track and increases leads by 125 percent. >> full story

Time Bender


Bonalyn Boyd of Ista North America devises an exhibit program with six activities that results in more face time with attendees and generates the most show-related sales leads in company history. >> full story

A Cut Above


With $500, creativity galore, and a little do-it-yourself moxie, artist Sharyn Sowell transforms her 8-by-10-foot booth space from drab to fab by putting her own artwork on display. The resulting exhibit draws twice as many leads as the previous year. >> full story

App-solutely Brilliant


Keen insight into the minds of Symantec Corp.'s target audience leads Michelle Bates to develop a techie triple threat for InfoSecurity Europe 2010: a show-specific smart-phone app, an augmented-reality game, and a chance to win one of three coveted Apple iPads. >> full story

EXHIBITOR Magazine's 13th Annual All-Star Awards


Honoring the individual accomplishments of exhibit and event managers. >> full story

Extreme Measures


Information collected through RFID technology, in-depth surveys, and data visualization helps Jeffrey Masters of Philips Healthcare cater to thousands of professional attendees at the Radiological Society of North America show. >> full story

Mardi Gras Makeover


CareerBuilder Inc.'s Adam Polaszewski works his voodoo with a New Orleans-themed exhibit overhaul, cutting costs and conjuring a 65-percent increase in booth traffic. >> full story

Exhibitor Magazine's 12th Annual All- Star Awards


Honoring the individual accomplishments of trade show exhibit managers. >> full story

Fighting Words


To generate show-wide awareness at Interop Las Vegas, Lorna Pierno, Xirrus Inc.'s director of marketing programs, delivers a prizewinning boxing-themed program that brings in $1 million in show-related sales. >> full story

Boston Tea Party


At a Boston trade show for orthodontists, Marla Merritt, sales and marketing director for OrthoBanc LLC, kicks off a competitive revolution by riffing on the host city's history. Her tea-party-themed exhibit grows leads by 145 percent. >> full story

Custom-Tailored Cost Cutting


When management decided to eliminate the most important show on her exhibiting calendar, Doreen Paquette fought back, cutting costs by more than $57,000 and convincing company bigwigs to reconsider. >> full story

Let Them Eat Cupcake


Lisa Rowland and AB Electrolux use a special breakfast, a surreal exhibit, and 5,000 savory cupcakes to generate 7 million media impressions. >> full story

Honeywell's Smart Restart


With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program. >> full story

Research to the Rescue


Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent. >> full story

Clutter Cutter


By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent. >> full story

The Five-Point Tune Up


Relying on little more than brainpower and fundamental marketing practices, Kristen Bostedo-Conway overhauls her program -- saving more than $142,000 and increasing leads by a projected 54 percent. >> full story

Moving Mountains


Tasked with managing more shows with less cash, Cathie Hastings eliminates her exhibit house, adopts a do-it-yourself approach, and cuts average per-show costs by 90 percent. >> full story

Monster Takes Las Vegas


Despite a drastic budget cut, Monster Worldwide Inc.'s Kerry Talbot generates a 20-percent lead increase and turns a horror show into a happy ending. >> full story

Foot Traffic


Linda Spann and her new company get off on the right foot with a $25,000 trade show promotion that generates $100,000 worth of order in three days. >> full story

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The Buyer's Guide to Trade Show Exhibiting